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The latest articles by Department of Product program leads and writers to help you learn new skills and excel in product management.
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Explainers

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Strategy

How to measure product market fit

As we look to challenge ourselves to make the best decisions possible, we often judge our decision making skills on the outcomes we achieved. This isn’t quite right since the outcome itself will always be unpredictable; the results achieved are different to the decision making process which led to a decision being taken. This is known as ‘resulting’ – where you assess the quality of your decision by the outcome it achieved.

Why Products Fail

Agile and the fail fast culture prioritise failing as a means of learning as quickly as possible and moving onto the next experiment. It rewards failure – and actively encourages it as a mechanism to learn what works and what doesn’t. Not everyone is a fan.

Process

Component Oriented Thinking for Product Managers

Components mean many things to different members of a modern product team. For a product manager, using components means building reusable pieces of value which cut down future development time and leads to shipping more value faster.

How to Agree Ways of Working as a Product Team

Things feel a little stale. You’re stuck in a bit of a rut. The team’s energy isn’t quite what it used to be. And you’re not able to quite pinpoint exactly what has led you to feel this way. This can – and probably will – happen to all product teams at some point. A ways of working session might be just what you need to get you back up and running, feeling energised and rebooted.

Skills

3 Ways to Develop a Metrics Oriented Mindset

Get yourself into the habit of continuously asking yourself, the product team and the wider business how you will measure feature requests and upcoming product developments.

Career development

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Resources

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All articles

SaaS Pricing Models for Product Managers

SaaS Pricing Models for Product Managers

6 ways to price your SaaS product using leading SaaS businesses as inspirationPricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and...

How to Create a Product Vision Statement

How to Create a Product Vision Statement

It goes without saying that your product vision should ultimately link back to your product’s overall value proposition. Sure, it doesn’t have to be explicitly obvious that your vision fits within a specific industry domain, but it makes no sense to come up with a vision so random that people feel confused by the mismatch between the vision statement and the company.

5 Visual Design Principles for Product Managers

5 Visual Design Principles for Product Managers

This summary is for product managers and tech workers with no formal design skills who want to brush up on their design sense and learn some basic design principles, so that they can have more confident conversations when working with design teams.

How to Make Cross Functional Teams Work

How to Make Cross Functional Teams Work

Getting the most out of groups of multi-disciplined team members'Cross functional team' is really just a fancy way of saying groups of people with different skill sets working together to achieve common goals. And that’s what business has always been about. Despite...

How to Build Better Internal Tools

How to Build Better Internal Tools

Celebrating the product teams nobody's ever heard of The unsung heroes of the product world are the product managers and teams who work on internal tooling and non-customer facing parts of the product stack. Sure, internal tools aren’t necessarily the sexiest thing to...

Scope Management is Product Management

Scope Management is Product Management

Defining the boundaries of your first iteration using the scope box modelWhere does the scope of a new product feature start and end? For product teams, figuring out where to draw the line that determines what should constitute the first version of a new product or...

The 5 types of Product Differentiation

The 5 types of Product Differentiation

How to fight your natural instinct to copy othersThe allure of copying competitors The gravitational pull towards copying competitors is real. In crowded markets, the more competitors, the more certain we are that what our competitors are doing must be the right...

Presentation skills for Product Managers

Presentation skills for Product Managers

How to excel at the activity we dread the mostSince product managers have no direct managerial responsibilities over team members and no tangible outputs in the same way a designer or developer might be able to say ‘here’s what I built this week’, PMs must instead...

How to Create a Product Content Strategy

How to Create a Product Content Strategy

Content is perceived as something that can be slapped onto a design at the end of the product development process. But in the best companies, content is the design process, not an afterthought. A product that has invested in heavily integrating both design and content into the overall experience oozes quality. You can feel it.

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