Product management is concerned with deciding what to build, for who and why. Product marketing is concerned with figuring out the most effective ways of telling potential customers about what’s been built.
Practical Ways to Earn Respect as a Product Manager
As a Product Manager, it can be difficult to justify your own existence. Luckily, earning respect from your peers can be a powerful way to fight off these feelings and misconceptions.
Negotiation Skills for Product Managers
Negotiation is a fundamental part of a product manager’s life. So it’s probably worth spending a bit of time understanding the different types of negotiation and how you can excel as a negotiator in day to day product management.
How to Read API Documentation
Equip yourself with the ability to speak confidently about API integrationsAPIs and product management Product managers are not engineers. But there is an expectation that product managers are both technical enough to to have conversations with engineers and to...
Modern ways to create Product Requirements Documents (PRDs)
It’s helpful to think of your requirements as contextual vs. functional. For the purpose of this post, we’re going to focus on mainly functional requirements, assuming that your product strategy and roadmap are agreed. But that doesn’t mean that your functional requirements documents won’t acknowledge – and link to – your wider strategy, too.
5 Visual Design Principles for Product Managers
This summary is for product managers and tech workers with no formal design skills who want to brush up on their design sense and learn some basic design principles, so that they can have more confident conversations when working with design teams.
Presentation skills for Product Managers
How to excel at the activity we dread the mostSince product managers have no direct managerial responsibilities over team members and no tangible outputs in the same way a designer or developer might be able to say ‘here’s what I built this week’, PMs must instead...
Technology Skills for Product Managers
The most useful technical concepts to understand when working with engineers.
Tools for making better product decisions
A good decision can lead to bad results, but so long as the steps you took to make that decision were sound, you can sleep safe at night knowing that you took the best action based on what you knew at the time.
3 Ways to Develop a Metrics Oriented Mindset
Get yourself into the habit of continuously asking yourself, the product team and the wider business how you will measure feature requests and upcoming product developments.
Writing BDD Test Scenarios
How BDD scenarios can make your testing more human The difference between BDD and TDD BDD stands for behaviour driven development. TDD stands for test driven development. Both BDD and TDD refer to the methods of software development employed by your engineering team....
How to Communicate with Engineers
Why communication with your engineering team is critical ‘We need to spend time refactoring the code for the next few weeks’, says the engineer. ‘Burn in hell’, says the product manager. Why communication with your engineering team is critical If you want to be a...
SQL Skills for Product Managers
How to get the data you need whenever you need it The power of data It’s painful, it’s brutal and it’s a little sadistic. But it’s wonderful. Data to product managers is like ammunition to an assassin; nothing gives us more pleasure than gently annihilating a loud,...
The Product Manager’s Guide to Drawing on a Whiteboard
How to become the superhuman who can draw confidently on a whiteboard Are you terrified of whiteboards? Just the possibility that someone might hand you the pen in a meeting and say ‘go on then, draw it’, sends a shudder down many spines. A bunch of self-loathing...
5 Essential Business Skills for Product Managers
Products are businesses. A solid foundation of business skills is critical for product managers. As product managers we are expected to possess a combination of business skills, technical knowledge and UX / design expertise. It's a hefty list of qualities as we rarely...