How to measure product market fit

6 indicators to help you build products people love Product-market fit describes the stage of a company where they have successfully identified a target customer and are serving them with a product that meets the customer’s needs well. Marc Andreessen defined...

Managing UX debt

Why tension between product designers and managers is healthy I was recently asked by a colleague what I found to be the most challenging aspects of product management. Without much thought, I blurted out a response which surprised me a little. ‘Managing the...

Tools for making better product decisions

Practical tools and frameworks for when you’re not sure what to do next In Annie Duke’s Thinking in Bets, the author refers to a practice called ‘resulting’. And it’s a surprisingly common mistake most of us use in decision making: ‘When I consult with...

How to run product strategy workshops

Practical ways to get the most out of workshops Creating (and sometimes attending) workshops can be both a fun and stressful experience. When a group of humans are put into a room full of post it notes with no structure for hours on end with no set agenda or purpose,...

Crafting Ecommerce Product Strategies

How the customer lifecycle can help structure your product strategy The business of ecommerce With Amazon gobbling up almost 50% of ecommerce sales in the US, traditional high street retail in steady decline and paid online customer acquisition costs driven up by...

Why Products Fail

Agile and the fail fast culture prioritise failing as a means of learning as quickly as possible and moving onto the next experiment. It rewards failure – and actively encourages it as a mechanism to learn what works and what doesn’t. Not everyone is a fan.

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