How to build better internal tools

How to build better internal tools Celebrating the product teams nobody’s ever heard of The unsung heroes of the product world are the product managers and teams who work on internal tooling and non-customer facing parts of the product stack. Sure, internal...

Scope Management is Product Management

Scope Management is Product Management Defining the boundaries of your first iteration using the scope box model Where does the scope of a new product feature start and end? For product teams, figuring out where to draw the line that determines what should constitute...

The 5 types of Product Differentiation

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. In crowded markets, the more competitors, the more certain we are that what our...

Presentation skills for Product Managers

Presentation skills for Product Managers How to excel at the activity we dread the most Since product managers have no direct managerial responsibilities over team members and no tangible outputs in the same way a designer or developer might be able to say ‘here’s...

How to Create a Product Content Strategy

Content is perceived as something that can be slapped onto a design at the end of the product development process. But in the best companies, content is the design process, not an afterthought. A product that has invested in heavily integrating both design and content into the overall experience oozes quality. You can feel it.

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