How to build better internal tools

How to build better internal tools

Celebrating the product teams nobody's ever heard of The unsung heroes of the product world are the product managers and teams who work on internal tooling and non-customer facing parts of the product stack. Sure, internal tools aren’t necessarily the sexiest thing to...

Scope Management is Product Management

Scope Management is Product Management

Defining the boundaries of your first iteration using the scope box modelWhere does the scope of a new product feature start and end? For product teams, figuring out where to draw the line that determines what should constitute the first version of a new product or...

The 5 types of Product Differentiation

The 5 types of Product Differentiation

How to fight your natural instinct to copy othersThe allure of copying competitors The gravitational pull towards copying competitors is real. In crowded markets, the more competitors, the more certain we are that what our competitors are doing must be the right...

Presentation skills for Product Managers

Presentation skills for Product Managers

How to excel at the activity we dread the mostSince product managers have no direct managerial responsibilities over team members and no tangible outputs in the same way a designer or developer might be able to say ‘here’s what I built this week’, PMs must instead...

How to Create a Product Content Strategy

How to Create a Product Content Strategy

Content is perceived as something that can be slapped onto a design at the end of the product development process. But in the best companies, content is the design process, not an afterthought. A product that has invested in heavily integrating both design and content into the overall experience oozes quality. You can feel it.

Product survey 2020

Product survey 2020

The Department of Product’s 2020 product survey was sent out the survey to our product community of over 10,000 product and tech leaders to find out how the product community is adapting to the new ways of working and to get a sense of what it means to be a product person today.

Technology Skills for Non Technical Product Managers

Technology Skills for Non Technical Product Managers

The most useful technical concepts to understand when working with engineersHow technical should product managers be? As with most things in life, the answer to the question of ‘how technical should product managers be?’ is ‘it depends’. It depends on the type of...

Unconventional advice for transitioning to Head of Product

From Product Manager to Product LeaderThis is not going to be your typical ‘how-to’ article for moving up into a Product Leadership role. I’m not going to cover the things you normally hear, like advice telling you to be a better PM, to be a better leader, to think...

Why product features matter

Why product features matter

Feature factories is the term people use when they’re working at a company who’s idea of product strategy is putting a spreadsheet together with a shopping list of items that need to be delivered with a few dates slapped next to them. But as real as these frustrations are, it’s also worth asking: what if features actually do matter?

Component Oriented Thinking for Product Managers

Component Oriented Thinking for Product Managers

Components mean many things to different members of a modern product team. For a product manager, using components means building reusable pieces of value which cut down future development time and leads to shipping more value faster.

How to Agree Ways of Working as a Product Team

How to Agree Ways of Working as a Product Team

Things feel a little stale. You’re stuck in a bit of a rut. The team’s energy isn’t quite what it used to be. And you’re not able to quite pinpoint exactly what has led you to feel this way. This can – and probably will – happen to all product teams at some point. A ways of working session might be just what you need to get you back up and running, feeling energised and rebooted.

Radical product strategy

In 2011 when I founded Likelii, we had a clear vision: To make it easier and fun for wine enthusiasts to find wines they were likely to like. But despite having a clear vision, I had caught what I now call the Iteration Epidemic where we try to copy the success of companies that found their success through iteration, trying one strategy after another to find the nirvana of product-market fit.

How to measure product market fit

How to measure product market fit

As we look to challenge ourselves to make the best decisions possible, we often judge our decision making skills on the outcomes we achieved. This isn’t quite right since the outcome itself will always be unpredictable; the results achieved are different to the decision making process which led to a decision being taken. This is known as ‘resulting’ – where you assess the quality of your decision by the outcome it achieved.

Managing UX debt

Managing UX debt

Why tension between product designers and managers is healthyI was recently asked by a colleague what I found to be the most challenging aspects of product management. Without much thought, I blurted out a response which surprised me a little. ‘Managing the...

Tools for making better product decisions

Tools for making better product decisions

A good decision can lead to bad results, but so long as the steps you took to make that decision were sound, you can sleep safe at night knowing that you took the best action based on what you knew at the time.

How to run Product Strategy Workshops

How to run Product Strategy Workshops

Practical ways to get the most out of workshops Creating (and sometimes attending) workshops can be both a fun and stressful experience. When a group of humans are put into a room full of post it notes with no structure for hours on end with no set agenda or purpose,...

Crafting Ecommerce Product Strategies

Crafting Ecommerce Product Strategies

How the customer lifecycle can help structure your product strategy The business of ecommerce With Amazon gobbling up almost 50% of ecommerce sales in the US, traditional high street retail in steady decline and paid online customer acquisition...

Why Products Fail

Why Products Fail

Agile and the fail fast culture prioritise failing as a means of learning as quickly as possible and moving onto the next experiment. It rewards failure – and actively encourages it as a mechanism to learn what works and what doesn’t. Not everyone is a fan.

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