Product development models

Models to help you make better product development decisions

With so many inputs to curate, life as a product manager can be overwhelming. The product development models are designed to help you curate all your inputs and decide what to build next and why.

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In this series of diagrams by the Department of Product, give you the practical tools to build powerful products.

Prioritise effectively

Making decisions in your organisation about what to prioritise and what not to prioritise is one of the most difficult aspects of product management. Learn how to prioritise effectively and efficiently.

Make your customers delighted

Meeting your customers’ basic expectations is 1 thing, truly delighting them is another. Using powerful models, learn how to genuinely innovate your product to create happy customers

Learn how to build habits

Using powerful behavioural influencing techniques, learn how to create products which form part of your user’s every day lives so that you turn users into repeat users.

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What’s included?

The Hook Model

Devised by Nir Eyal, The Hook Model provides you with tactics to get your users hooked onto your product. The Hook Model has 4 parts: the trigger, the action, the variable reward and the investment.
The Hook Model can be used when developing new features and user stories, when putting together your product roadmap / strategy and when you’re collaborating with your UX / design teams on wireframes and user flows.

The Kano Model

The Kano Model is used to plot product features vs. customer expectations. Items can be categorised as one of 3 categories: 1) meeting your customers’ basic expectations 2) satisfying your customers and 3) genuinely delighting your customers. Use the Kano Model when assessing new product feature ideas, during your product roadmap sessions or during product council or meetings with stakeholders

The Strategy Canvas

The product strategy canvas explicitly plots your product’s features vs competitors to visualise on which dimension your product is different. List your competing factors vs. competitors in a table first using a scoring index and create a graph to visualise the differences.

The Business Model Canvas

Devised by Strategyzer, the Business Model Canvas helps companies clearly articulate their business model. The canvas is split into several distinct sections which help to see your proposition in 1 page. The business model canvas can be used when starting a startup, before you test MVPs or when building a new product in a larger organisation to clearly describe the target audience / value proposition.

The Impact vs. Effort Matrix

The impact vs. effort matrix is used to assess the relative impact of one product feature / idea over another. The impact can be defined by you and your team. Impact for your team may be: alignment with your strategy, alignment with your OKRs or alignment with your value proposition.

The Value Proposition Canvas

Devised by Strategyzer, the team behind the Business Model Canvas, the Value Proposition Canvas focuses exclusively on the value proposition of your business / product. Using customer jobs, pains and gains as the 3 core building blocks of value, map your current and future product to these 3 areas to assess how well your product meets your customers’ needs.

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