Product Positioning for Product Managers

Product Positioning for Product Managers

Why an understanding of how your product is positioned is criticalA key responsibility for Product Managers is to define how their products are positioned in the market. Pricing, user experience, features, performance, branding, customer service and partnerships...

How to Structure your Product Org to Optimise for Growth

How to Structure your Product Org to Optimise for Growth

If your company’s success depends on growing effectively, you need to get these things rightWhen a company grows quickly, it undergoes stress. The faster the growth, the more the stress. Structure can make the situation better, but only if it is designed correctly for...

How to Keep on top of Trends that Matter to Product Managers

How to Keep on top of Trends that Matter to Product Managers

Of all the different trends that product managers need to be aware of, technical trends are some of the most difficult, since the space is constantly evolving and no one is ever sure whether a new technology is actually going to become widely adopted, or whether it’s just another flash in the pan.

SaaS Pricing Models for Product Managers

SaaS Pricing Models for Product Managers

6 ways to price your SaaS product using leading SaaS businesses as inspirationPricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and...

The 5 types of Product Differentiation

The 5 types of Product Differentiation

How to fight your natural instinct to copy othersThe allure of copying competitors The gravitational pull towards copying competitors is real. In crowded markets, the more competitors, the more certain we are that what our competitors are doing must be the right...

How to Create a Product Content Strategy

How to Create a Product Content Strategy

Content is perceived as something that can be slapped onto a design at the end of the product development process. But in the best companies, content is the design process, not an afterthought. A product that has invested in heavily integrating both design and content into the overall experience oozes quality. You can feel it.

Why product features matter

Why product features matter

Feature factories is the term people use when they’re working at a company who’s idea of product strategy is putting a spreadsheet together with a shopping list of items that need to be delivered with a few dates slapped next to them. But as real as these frustrations are, it’s also worth asking: what if features actually do matter?

Radical product strategy

In 2011 when I founded Likelii, we had a clear vision: To make it easier and fun for wine enthusiasts to find wines they were likely to like. But despite having a clear vision, I had caught what I now call the Iteration Epidemic where we try to copy the success of companies that found their success through iteration, trying one strategy after another to find the nirvana of product-market fit.

How to measure product market fit

How to measure product market fit

As we look to challenge ourselves to make the best decisions possible, we often judge our decision making skills on the outcomes we achieved. This isn’t quite right since the outcome itself will always be unpredictable; the results achieved are different to the decision making process which led to a decision being taken. This is known as ‘resulting’ – where you assess the quality of your decision by the outcome it achieved.

How to run Product Strategy Workshops

How to run Product Strategy Workshops

Practical ways to get the most out of workshops Creating (and sometimes attending) workshops can be both a fun and stressful experience. When a group of humans are put into a room full of post it notes with no structure for hours on end with no set agenda or purpose,...

Crafting Ecommerce Product Strategies

Crafting Ecommerce Product Strategies

How the customer lifecycle can help structure your product strategy The business of ecommerce With Amazon gobbling up almost 50% of ecommerce sales in the US, traditional high street retail in steady decline and paid online customer acquisition...

Why Products Fail

Why Products Fail

Agile and the fail fast culture prioritise failing as a means of learning as quickly as possible and moving onto the next experiment. It rewards failure – and actively encourages it as a mechanism to learn what works and what doesn’t. Not everyone is a fan.

How to Think Strategically

How to Think Strategically

A classical definition of strategy applied to product thinking The problem with strategy Ask someone what their strategy is and you’ll often get vague responses relating to operational effectiveness, items from their to do list or a proclamation that their company is...

How to Differentiate Your Product

How to Differentiate Your Product

Fighting the forces of product inertia Overcoming the fear of thinking differently Suggesting different ideas or challenging conventional wisdom requires a certain level of tenacity. It also requires you to bulldoze through the fears that often beset the management...

Product Monetization Strategies

Product Monetization Strategies

Bridging the gap between creative and commercial thinking Does generating revenue matter? A business is a repeatable process that makes money. Everything else is a hobby. —Paul Freet, Commercialisation Expert This is a neat way of summarising the definition of a...

How to Design Experiments for Your Product

How to Design Experiments for Your Product

Why changing button colors isn't enough Google Jedi Marissa Mayer allegedly tested multiple variations of the color blue until she found the perfect shade of blue to increase conversions at Google. This kind of experimentation may be reasonable when you have tens of...

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