Radical product strategy

In 2011 when I founded Likelii, we had a clear vision: To make it easier and fun for wine enthusiasts to find wines they were likely to like. But despite having a clear vision, I had caught what I now call the Iteration Epidemic where we try to copy the success of companies that found their success through iteration, trying one strategy after another to find the nirvana of product-market fit.

How to measure product market fit

As we look to challenge ourselves to make the best decisions possible, we often judge our decision making skills on the outcomes we achieved. This isn’t quite right since the outcome itself will always be unpredictable; the results achieved are different to the decision making process which led to a decision being taken. This is known as ‘resulting’ – where you assess the quality of your decision by the outcome it achieved.

Managing UX debt

Managing UX debt Why tension between product designers and managers is healthy I was recently asked by a colleague what I found to be the most challenging aspects of product management. Without much thought, I blurted out a response which surprised me a little....

How to run Product Strategy Workshops

How to run Product Strategy Workshops Practical ways to get the most out of workshops Creating (and sometimes attending) workshops can be both a fun and stressful experience. When a group of humans are put into a room full of post it notes with no structure for hours...

Crafting Ecommerce Product Strategies

Crafting Ecommerce Product Strategies How the customer lifecycle can help structure your product strategy The business of ecommerce With Amazon gobbling up almost 50% of ecommerce sales in the US, traditional high street retail in steady decline and paid online...

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