Content is perceived as something that can be slapped onto a design at the end of the product development process. But in the best companies, content is the design process, not an afterthought. A product that has invested in heavily integrating both design and content into the overall experience oozes quality. You can feel it.
The Department of Product’s 2020 product survey was sent out the survey to our product community of over 10,000 product and tech leaders to find out how the product community is adapting to the new ways of working and to get a sense of what it means to be a product person today.
Feature factories is the term people use when they’re working at a company who’s idea of product strategy is putting a spreadsheet together with a shopping list of items that need to be delivered with a few dates slapped next to them. But as real as these frustrations are, it’s also worth asking: what if features actually do matter?