Take your product skills to the next level

5 week intensive program

New dates will be announced soon.

Master your Product Skills

Developing and executing a clear, coherent product strategy and roadmap can be challenging. As a product person you’re expected to generate ideas, curate ideas, develop the roadmap, strategy, vision, motivate the engineering team and keep everyone informed at the same time. We’ll teach you how to do it.

Develop a strategy that impresses

Product strategy is confusing. You may have been tasked with developing your upcoming quarterly strategy but not know where to start. Using the Department of Product’s own strategy canvas, you’ll learn what questions you should be asking in order to uncover the strengths of your business and make your competition irrelevant.

Communicate confidently

Building products doesn’t happen in isolation. With a never ending stream of requests from stakeholders, it’s rare that everyone will ever be happy with the strategic decisions you make. But we’ll explore some of the most powerful frameworks and techniques you can use to secure stakeholder alignment – and deal effectively with disagreements.

Translate strategy to roadmap

Translate your strategy into a clear roadmap

Strategic decision making is one thing, translating your strategic decisions into a clear roadmap is another. Understanding the difference between your roadmap and strategy is essential. During the product mastery program you’ll craft your strategy and your roadmap which aligns with your strategic decisions.

Unlock new commercial opportunities

Product management isn’t just about creating a product that delights customers. Ultimately, all products are businesses, and product managers are expected to know how to create delightful experiences in difficult to copy, margin enhancing ways. You’ll explore ways to do this for your own product.

The Product Mastery process

The product mastery process
Want to find out a bit more? Request a copy of the syllabus and we’ll be in touch with more information.

Program instructor

Department of Product instructors are real-world Product Managers and technology professionals from top product companies. With a blend of experience working for both larger organisations and smaller startups, you’ll learn from this real, hands on experience of product management.
Sean Jackson instructor

Sean Jackson

Director of Product, Audible


Sean Jackson has been building digital products for a decade. Currently, he leads the Web Platform at Audible. Prior to Audible, Sean spent 8 years in the startup world where he founded and led early-stage ventures in GovTech and Enterprise Collaboration in Detroit.

Our instructors have worked at the following companies

Program dates and information

The Product Mastery program is taught live by Department of Product program instructors on set dates throughout the year.

New dates for 2023 TBC

  • Location: Online
  • Instructor: Sean Jackson, Director of Product at Audible (Amazon)
  • Fees: $1,299 USD
  • Availability: New dates for 2023 TBC
Any questions? No worries. Check out our FAQs or drop us a line with any questions you might have and we’ll get back to you.

Product Mastery Program

What you’ll learn

The Product Mastery program is the Department of Product’s flagship product management course, designed for product managers to master the essential skills of product management.

Strategy development
What is strategy and how can you think strategically? In this lesson you’ll learn what good strategy is vs. bad strategy, how to differentiate your product and make competition irrelevant.
Strategy execution
Product strategy can sometimes feel lofty and impractical. In this lesson you’ll discover how to execute your strategy with maximum impact across your teams and wider business, with deep-dive case studies to give you further inspiration on team structures and goal setting.
Product roadmaps
Learn a 4 step process for creating your product roadmap, ensuring your roadmap is cohesive and clearly aligned to your overall product goals. Understand how to make decisions between competing priorities and get input from stakeholders.
Communication skills
Understand why establishing a Product Council can help with stakeholder communication and why positional negotiation may not always be the best tactic when negotiating with internal and external stakeholders. Learn how best to communicate with your engineering team.
Product market fit
Finding Product / market fit is one of the most difficult aspects of building products, often because we’re not skilled in identifying signals that product / market fit has or hasn’t been achieved. You’ll discover practical ways to identify whether you’re achieving product market fit in a startup and corporate environment and what to do if you’re not.
Choosing metrics that matter
How to select the metrics that matter to your product, avoid analysis paralysis and focus only on the metrics that count. Plus, you’ll discover tools, techniques and skills for managing your internal reporting across different product verticals.
Essential business skills
Discover methods to monetize untapped parts of your business to unlock new revenue streams. Use pricing, bundling and price elasticity to price your products effectively and learn how P&L reporting works.
Alignment and execution

With your strategy and roadmap completed, you’ll focus on aligning with stakeholders to get buy in for your strategy.

Portfolio showcase

In this final week of the program, you, your instructor and peers will share some elements of your strategy and roadmap with the wider group.

For product people who love to learn

Our approach

We teach in simple, clear, easy to understand terms. Product Management is often mind-boggling and we promise not to boggle your mind.

Live classes

All our programs include live classes taught by our program leads which give you the chance to ask questions, clarify problems and clearly understand the principles you’re being taught throughout the program.

If you miss a class, you can catch up online later in your dashboard.

Skills not certificates

Certificates are a little outdated and our research shows most hiring managers don’t care about them. Instead, we focus on skill acquisition.

You’ll dive straight into the details through lessons and practical live practical exercises designed to help you acquire new skills which you can put into practice in your role.

Practical application

We don’t believe in passively consuming content. Instead, we encourage all participants to practically apply the concepts taught in their day to day role.

You’ll start creating your project portfolio from day one and by the end of the program you’ll have a strategic deck to use for your product.

If you miss a live class, simply catch up in your own time with live class recordings. A 1 year subscription Department of Product members area is also included.

Program eligibility

Our community is proudly for product and technology professionals. To apply to take part in Department of Product programs you must meet the following requirements. All information submitted will be treated in confidence.

  1. You are a product management or professional in full time employment, self-employed or working on a contract basis.
  2. You have experience working as a product manager or professional that can be demonstrated through either a portfolio or a LinkedIn profile upon request.
  3. You have a strong desire and commitment to learning new skills.
  4. You are over the age of 18
  5. You have access to a high speed internet connection which can be used to stream video
  6. You have access to a location you are comfortable learning remotely from

$1,299 USD for Product Mastery Program

Includes full access to the program materials. No hidden extra costs.

Price includes:

  • 5 weeks of live classes from our product instructors
  • 1 year subscription to the Department of Product members area
  • Access to all learning materials
  • Access to the Department of Product resource library
  • Exclusive supporting material from industry leading product leaders

Who should take part?

Product Managers

Become more confident speaking to stakeholders and your engineering teams about your product roadmap. Apply practical skills in your day to day role as a product manager including how to conduct experiments that matter and how to develop a unique strategy for your product.

Senior / Heads of Product

Build a powerful, clear and coherent strategy for your product. Unlock your ability to create and curate product ideas to build and deliver truly creative and innovative products. Strengthen your existing product knowledge and broaden your skillset to include essential business skills and strategy creation.

If your role requires an understanding of developing product strategy and agile product development processes this course will help you.

Exclusive members area

All participants get a 1 year membership to Department of Product’s members only content

Continue your journey online with materials, exercises, articles and projects to put into practice the skills and knowledge you acquire over the 5 weeks.

What previous participants say

"I did the General Assembly course on Product Management, but it didn't cover the technical side of product management and I didn't really know where to start.

The program gave me a broad overview of the key technologies used in building digital products from a product management perspective. I particularly liked the practical exercises with front end technologies (HTML, CSS and Javascript), as well as learning about APIs. I’d definitely recommend it to other product managers who want to learn more about the technical side of product management."

Joe Thornton
Joe Thornton, Product Manager 

Web Technologies Program

"I really enjoyed the Web Technologies program. You've done an excellent job of distilling the information that is most important to product managers into a very digestible format. I've already begun applying some of the resources you provided and they've been very helpful."

Kevin Grommersch, Product Manager 

Web Technologies Program

“I was delighted to discover The Department of Product’s Web Tech course, and enjoyed it so much that I also completed the Product Mastery course as well!

Both courses are outstanding, and focused on: a) what you critically need to know as a PM, so your time is well spent and b) implications of product strategy and technology (i.e. great module on APIs, both the ‘why’ and ‘how’). These courses are a MUST for any PM, at any stage of their career.”

Sreten John Gajic, Head of Product
Web Technologies and Product Mastery Programs

“As someone who’s been working in product management for just under 2 years, I was initially worried that the content of the course would be a bit too introductory to me.

I liked how well structured the course was. Every topic built upon the previous topics, which made it very easy to follow and understand. It was also really great that all the material was available at any given time for self-learning/review.
I would highly recommend the program to those interested in product management, specifically with web technologies. The course covers a lot of ground and the attention-to-detail & experience that Jason & Richard provide are second to none.”

Matt Tse
Matt Tse, Product Manager, Atlassian 
Web Technologies Program

"After a friend (Director of Product) kindly listened to my deep insecurities around engineering + tech, she nudged me toward Department of Product Web Technologies. Jason and Richard make the content accessible by making it conversational. They share tons of practical insights throughout the course that I was able to flex as a PM immediately.

If you are uncertain about APIs, Databases, Javascript or any other web technology, but you have an inkling you should know more about as a PM, this is for you. The confidence that comes from this tactical course makes it worth the investment."

kathleen cunningham
Kathleen Fred Cunningham 
Web Technologies Program

"This is one of the best online courses I've taken, and I would recommend this course to any product manager who wants to dramatically increase their understanding of web technologies in a short amount of time." 

Connor, Product Manager  
Web Technologies and Product Mastery Program

"I wanted to say thanks. You have an outstanding program in both the Product Mastery and Web Technologies. I was skeptical at first because there are so many programs out there offering very basic stuff you can find in a book. But I'm impressed with your level of content and real world experiences."

Phil, Senior Product Manager 
Web Technologies and Product Mastery Programs

"I wanted to thank you guys for a job well done. I had a chance to have a chat with two engineers this past weekend and I totally understood and contributed to the conversation."

Jason Ludvig, Product Manager 

Web Technologies Program

"Yesterday, I received a job offer for a product management position here in San Francisco, and I couldn't have done it without you guys. Getting familiar with the back-end stuff especially helped me a lot during the interview."


Stefan Dunjic, Product Manager
Web Technologies Program

What people are saying

Frequently asked questions

What can I expect to accomplish by the end of this program?

By the end of the program you’ll have created a clear product strategy which differentiates your product offering, identified competitive advantages and put together a plan to align with stakeholders and execute on your vision. Your project portfolio will give you tangible assets you can use in your real world role as a PM.

How much does it cost?

$1,299 USD. This includes the live classes and 1 year's access to our members area including lessons, exercises, practical projects and access to the Department of Product resource library.

Do I need any prior working knowledge?

We would expect you to be a product manager or business professional working in a relevant industry. This program is designed for product managers or similar functions who want to learn about developing successful product strategies, roadmaps and agile product development skills.

Who teaches the program?

Department of Product instructors are product people from top product companies. Instructors for each cohort are confirmed before the start of each program.

How will I learn the skills outlined in the program?

Our programs are taught live online by product instructors, giving you the opportunity to ask questions in real time. Every week, each class will cover a new topic and you’ll be set practical exercises to put into practice the topics you learn.

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