Product Mastery Program

Master your product management skills

The 2 day Product Mastery program is the Department of Product’s flagship product management course, designed for product professionals to take their product management skills to the next level.

What’s this?

The program is designed for product managers to acquire real world, practical skills. What does that mean? It means you won’t learn theoretical waffle about Steve Jobs and the iPhone. Instead, you’ll learn practical skills that can be applied every day in your role.

Such as? Such as building an agile product roadmap and developing a creative, coherent strategy, solving problems with confidence on a whiteboard and harnessing powerful communication techniques to get stakeholders and developers on board with your plans.

Program dates and information

The Product Mastery program takes place live online over 2 days on set dates across the globe.

Thursday 19th – Friday 20th October 2017

This event is sold out

  • Location: Online
  • Instructors: Richard Holmes and Jason Leonard
  • Times: 10:00 – 17.30 EDT (UTC – 4)
  • Fees: $799
  • Availability: Sold Out

Tuesday 21st – Wednesday 22nd November 2017

  • Location: Online
  • Instructors: Richard Holmes and Jason Leonard
  • Times: 10:00 – 17.30 EDT (UTC – 4)
  • Fees: $799
  • Availability: 8 spaces remaining

Any questions? No worries. Check out our FAQs or drop us a line with any questions you might have and we’ll get back to you.

Why should you attend?

Developing and executing a clear, coherent product strategy and roadmap can be challenging. As a product person you’re expected to generate ideas, curate ideas, develop the roadmap, strategy, vision, motivate the engineering team and keep everyone informed at the same time. We’ll teach you how to do it.

Benefits for product managers

  • Acquire the skills to create an clear and coherent strategy that achieves your goals
  • Become more confident and assertive when communicating with your stakeholders and engineers
  • Discover how to build truly differentiated products which make your competition irrelevant

Benefits for businesses

  • Equip your product teams with powerful practical skills which help to make your competition irrelevant
  • Improve communication between your product teams and your stakeholders
  • Monetise existing and future products to generate new revenue streams

How it works

We teach in simple, clear, easy to understand terms. Product Management is often mind-boggling and we promise not to boggle your mind.

High intensity bursts

This is a high intensity interval program that is unlike other ‘corporate training’. Each day works in 6 x high intensity 45 minute bursts. After each 45 minute burst there is a 15 minute break where you can ask questions or take a break.

Skill acquisition

Certificates are meaningless. So we don’t do them. Instead, we focus on skill acquisition. You’ll dive straight into the details through lessons and practical live practical exercises designed to help you acquire new skills which you can put into practice immediately.

Learn beyond the program

All students get a 1 year subscription to The Department of Product members area, which includes further learning materials, exclusive articles, videos, exercises and examples of how technology and product development work.

All materials are taught in short, intensive 45 minute sessions to optimise the learning experience. A 1 year subscription Department of Product members area is also included.

Product Mastery Program

What you’ll learn

12 intensive sessions in 2 days

Day 1 – Agile, Roadmaps and Strategy

Day 1 is focused on helping product managers develop a clear product strategy and a product roadmap. You’ll learn how to create unique, differentiated products which delight your customers and how to communicate effectively with your stakeholders and engineers throughout so that they are clear about the direction your product is heading in and why.

  1. Agile product development explained
  2. Developing an effective product strategy
  3. How to create your roadmap
  4. How to execute your product strategy and roadmap
  5. How to communicate clearly and powerfully with stakeholders and developers
  6. Setting KPIs and metrics that matter to you and your product
  7. Closing thoughts for the day, Q&A, prep for tomorrow

Day 2 – Business, Technology and UX

Many of us excel in 1 of these areas in particular but it’s a rarity for us to excel in all 3. With an engaging blend of live practical exercises and in depth case studies you’ll become more commercially aware, understand the fundamentals of business models and get to grips with important technical concepts which will help you to earn the respect of your engineers.

  1. Business; Market evaluation, marketing and monetisation skills
  2. Business; Understanding business models, value creation and value propositions
  3. Technology; The 10 most important things to know about technology to earn respect from your engineers
  4. Technology; APIs explained
  5. UX; user experience fundamentals for PMs
  6. UX; become confident at drawing and prototyping
  7. Bringing it all together – conclusion

Day 3 and beyond

After the program ends, all participants get a 1 year subscription to the Department of Product members area, including learning materials, exclusive articles, exercises and projects.

Who teaches it?

This 2 day program is brought to you by The Department of Product – an education company focused on teaching product development and technology to professionals working in the tech industry and beyond.Richard and Jason are not career consultants; they are product people with hands on experience of building products with development teams in London and across the world.

Richard Holmes

Senior Product Manager

Richard is a Senior Product Management professional with over 10 years experience working for companies including eBay, Channel 4, lastminute.com and Macmillan Science and Education. Richard also has experience in early stage startups such as Shutl (acquired by eBay) and is the author of our blog

Jason Leonard

Senior Product Manager

During his 10 years experience, Jason has led significant digital transformation projects across many globally recognised brands including The Guardian, Dice Holdings and Whitbread. Jason also has experience in early stage startups such as Mendeley (acquired by Elsevier in 2013) and is on the Board of Directors at London luxury ecommerce brand Handsome London.

Our instructors have worked at the following companies

Who should attend?

Product Managers

Become more confident speaking to stakeholders and your engineering teams about your product roadmap. Apply practical skills in your day to day role as a product manager including UX / whiteboard skills, how to conduct experiments that matter and how to manage technical debt.

Senior / Heads of Product

Build a powerful, clear and coherent strategy for your product. Unlock your ability to create and curate product ideas to build and deliver truly creative and innovative products. Strengthen your existing product knowledge and broaden your skillset to include essential business skills, UX and technical depth.

Product Marketers

Learn how products are built and what the most useful technical concepts to know are in product management. Speak to your colleagues and stakeholders with more confidence and ask the right questions to ensure you’re building the right product for the audience that wants it.

Senior execs

Discover how agile and lean startup principles can transform your organisation and help you make your competition irrelevant. Get a fundamental understanding of technology foundations, product development trends and opportunities to ensure your organisation doesn’t get left behind.

If your role requires an understanding of agile product development processes and web technologies this course will help you.

Exclusive members area

All attendees will also get a 1 year subscription to our members only content

Continue your journey online with materials, exercises, articles and projects to put into practice the skills and knowledge you acquire over the 2 days.

Discuss the program, ask questions and analyse materials in exclusive Department of Product Slack communities with fellow participants.

Our programs are different. Here’s why.

Other training days Department of Product programs
‘Ice breaker’ exercises – horrendous activities designed to lighten the mood. No ice breakers. We dive straight into the details from the first minute.
Long sessions where all you can think about is the next break Short, 45 minute bursts, designed to optimize your learning experience and maximise your short, human attention span
Group activities designed to give the facilitator a break No group activities. Sharp, focused, live online sessions with instant feedback for your specific questions and hands on practical projects.
Walls covered in post it notes A post it note free zone
Workshop ended? Goodbye and good luck! Goodbye? Not so fast! All participants get 1 year’s access to our members area to continue their learning journey.

What people are saying

Our focus on high quality, original content and our ability to distill technical concepts into easy to understand formats continues to impress the global product community.

Frequently asked questions

What can I expect to accomplish by the end of this program?

By the end of this program you will acquire the skills and tools to:

  • Develop a clear product strategy and roadmap
  • Communicate clearly and assertively with stakeholders
  • Motivate your engineering team so that they understand the bigger picture as well as the day to day workload
  • Generate and curate product ideas
  • Understand technology including: APIs, programming languages and frameworks
  • Draw prototypes for rapid testing
  • Make your competition irrelevant
How much does it cost?

$799 USD. This includes the 2 day program and a 1 year subscription to our members area including lessons, exercises, practical projects and access to the Department of Product resource library.

Do I need any prior working knowledge?

We would expect you to be a product manager or business professional working in the technology industry. This program is designed for product managers or similar functions who want to learn about developing successful product strategies, roadmaps and agile product development skills.

How will I learn the skills outlined in the program?

This is a high intensity interval program that is unlike other ‘corporate training’. Each day works in 6 x high intensity 45 minute bursts. After each 45 minute burst there is a 15 minute break where you can ask questions or take a break. Each burst is a blend of lesson content and interactive exercises.

Do I need to be a product manager?

Whilst our content is tailored to a product management audience this program is open to all managers who think they would benefit from understanding agile product development processes. You might be a product manager, but equally you might be a marketing manager, product marketeer, recruitment consultant or senior executive. If your role requires an understanding of modern product development processes and you’d like to become more confident with strategy, roadmapping, business and technology this course will help you.

What should I bring on the day?

All participants should bring a laptop with a copy of Sublime Text installed.

I’ve not heard of the Department of Product before. Are you a scam?

We are a new company, born out of a need and desires for better skills and training for product managers and professionals who want to learn more about product. Check out our About Us page for more info or drop us a line to say hello.

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Download your template

Enter your email below to get access to the product roadmap templates.

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Download your template

Enter your email below to get access to the product development models.

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