Web Technologies
for Managers
6 week intensive program

As a manager…


Sound familiar? No worries.
It’s possible to learn about code, not how to code.
Web technologies explained
for product managers

Make sense of APIs, databases and more
You will have a deeper understanding of the whole end to end process, including continuous integration tools and the process of deployment so that you understand terms like jenkins, cucumber, Github, automated testing, BDD and TDD.
Speak with confidence
Get the confidence to speak with your stakeholders about web development technologies in a fluid and concise way so that they understand why projects may take longer than expected. Your job is to have a broad understanding of technology and distill that into easy to understand nuggets of information.We’ll teach you how to do it.
Learn about code, not how to become a programmer
We will help you to understand the bewildering world of HTML, CSS, Javascript, Ruby on Rails and other web development technologies so that you understand the fundamentals involved in bringing your product ideas to life.
Understand the full stack
You will get a broad understanding of web development fundamentals and coding languages so that you can engage with your engineering team with more confidence. You won’t be an engineer; you’ll be a product manager who knows more about technology.
Want to find out more?
For managers who love to learn
What you’ll learn
Web fundamentals
Understand servers and clients
Front end coding languages
Backend coding languages
Databases
APIs
System architecture
Git hub and version control
Our approach
Live classes
All our programs include live classes taught by our program leads which give you the chance to ask questions, clarify problems and clearly understand the principles you’re being taught throughout the program. If you miss a class, you can catch up online later in your dashboard.
Uniquely tailored for managers
Our programs are created by product managers and professionals who fully understand the pain and the passion of every day product management. Other educational materials rarely focus on the product management profession, typically choosing instead to teach engineers.
Skills not certificates
We believe certificates are a little outdated so we don’t place too much emphasis on them. Instead, we focus on creating the best learning materials to help you to acquire practical new skills you can put to use in the real world to achieve outcomes for your product.
Focused on actions and outcomes
This isn’t a program for product people who want to sit back and passively listen to content; this is about being actively engaged. We encourage our students to take specific steps and implement them into your daily routine so that you apply what you learn.

Program dates and information
The Web Technologies program is taught live by Department of Product program instructors.
25th January - 6th March 2021
In addition to the 6 week program, all participants also get a full 1 year subscription to the Department of Product members area with exercises, projects and resources to put into practice what you learn.
- Location: live online
- Fees: $799 USD
- Instructors: Richard Holmes and Jason Leonard
Program eligibility
Eligibility
- You are a product management or professional in full time employment, self-employed or working on a contract basis.
- You have experience working as a product manager or professional that can be demonstrated through either a portfolio or a LinkedIn profile upon request.
- You have a strong desire and commitment to learning new skills.
- You are over the age of 18
- You have access to a high speed internet connection which can be used to stream video
- You have access to a location you are comfortable learning remotely from
Fees
$799 USD for Web Technologies Program
Includes full access to the program materials. No hidden extra costs.
Price includes:
- 6 weeks of live classes from our product leaders
- 1 year subscription to the Department of Product members area
- Access to all learning materials
- Access to the Department of Product resource library
- Exclusive supporting material from industry leading product leaders
Your program instructors
Richard Holmes
Senior Product Manager
Jason Leonard
Senior Product Manager
Our program instructors have worked at the following companies:

Members only access

What previous participants say
I did some research and couldn’t find many courses out there that covered this. I came across the Web Technologies Program and it offered the structure and level of content I was looking for. Having spoken to my brother (a front end developer), he echoed that it offered a good structure and would cover the material a product manager would need (based on his experience of what technical understanding made a good product manager).
The program gave me a broad overview of the key technologies used in building digital products from a product management perspective. I particularly liked the practical exercises with front end technologies (HTML, CSS and Javascript), as well as learning about APIs. I’d definitely recommend it to other product managers who want to learn more about the technical side of product management.”
Joe Thornton, Product Manager
Imelda Malone, Product Manager
How do we compare with the others?
MOOCs
Cost: FREE
1 day seminars
Cost: $600 – $1500 / day
Conferences
Cost: $2000 – $5000+
A visual comparison

We’re different. Here’s why.
1. We focus exclusively on the needs of product managers
Our programs are created by product managers, for product managers and we understand the day to day challenges of being a product manager today. Too often, course materials are written by product gurus or ‘consultants’ who have no real experience in product management. If you don’t understand that the life of a product manager is typically filled with tonnes of inbound requests from stakeholders, bug fixes, questions from the engineering team and pressure from your boss, you’re never going to fully understand what it means to be a product person. We do, and we build our content with this real experience in mind.
2. We eliminate unnecessary information
Our programs are focused on the most commonly used parts of the topics we teach. Using the 80/20 principle, a technique used by some of the world’s leading experts across various fields, we eliminate unnecessary information and instead focus on the most important pieces that you need to learn as a product manager.
3. We emphasise real world application
Our programs are split into 2 key stages: the first is for knowledge acquisition and the second is knowledge application. We encourage our students to apply the knowledge they have gained in real, day to day interactions with their teams. You’ll be expected to apply your knowledge and improve your skills as a product manager.
What people are saying
Phenomenal article explaining APIs. Everything you need to know about a RESTful APIs. #API https://t.co/ah6ilgTvou
— Tina Bean (@TinaMBean) January 25, 2017
SQL Skills for Product Managers | Outstanding must-read post from Richard Holmes #prodmgmt https://t.co/tZA80S0GbU pic.twitter.com/sOjwWQS4qx
— Paul J (@pivotservices) May 9, 2017
This is great stuff... https://t.co/WVyNsp4kXM
— NSJ (@lansaja) January 21, 2017
Probably the best article ever about getting up to speed with SQL as a PM: https://t.co/dGpciks40H from @Deptofproduct
— Octavia Hirst (@tavihirst) May 22, 2017
APIs Explained for Product Managers via @jeanettesuh https://t.co/HzWZ7wyDgn pic.twitter.com/Nyuaf1fndL
— Andrew Chen (@andrewchen) January 24, 2017
This is excellent: APIs Explained for Product Managers https://t.co/v5e4CE8DtO via @sjohnson717 #prodmgmt
— Matt Anderson (@MattAndersonUT) January 10, 2017
Frequently asked questions
What can I expect to accomplish by the end of this program?
- Be able to build basic web pages using HTML, CSS and jQuery
- Understand the full stack, including your own product’s technology stack
- Have working knowledge of GitHub
- Have a deeper understanding of APIs; what they are, how they work and why they are important to your business
- Be able to structure your own SQL queries to pull data from databases
- Have an understanding of the differences between TDD, BDD and automation testing tools
- Feel more confident speaking to both your engineering team and business stakeholders
- Learn how to distill complex technologies into easily digestible smaller chunks and retrieve the information for access later
How much does it cost?
$799 USD. This includes access to all learning materials, lifetime access to the Department of Product resource library and exclusive supporting material from industry leading product leaders.
Do I need to attend a physical school to study this program?
Do I need any prior working knowledge?
How will I learn the skills outlined in the program?
I'm not a Product Manager. Can I still do this program?
Not a product manager? No worries! Our materials are suitable for business professionals too. Project managers, business analysts, program managers and senior execs will also benefit from a deeper understanding of web technologies.
Will I be an engineer after this?
No. You’ll be knowledgeable about different coding languages, you’ll know how to write basic programs and web pages and you’ll have a deeper understanding of the principles behind web development, but you will by no means be an engineer. This is not for product managers who want to transition from product management into engineering. This is for managers who want to become more confident with the technical aspects of product development and working with engineers.
I’ve tried learning online before. What’s different about this?
This is not just a series of videos and a few worksheets. Our programs are taught live by real product managers. We mix live classes with an emphasis on real world application and recall so that the skills we teach are learned and applied by our students.
What if I’m new to the area of product development?
Do I need technical skills?
I’ve not heard of the Department of Product before. Who are you?
